How brand strategy separates iconic brands from forgettable ones

Jessica Hatzis explains why true brand strategy isn’t fluffy marketing jargon, but the invisible architecture that shapes ...

Kineteck: Elevating Ecommerce Branding Strategies

A New Era in Digital Solutions Sheridan, United States – December 3, 2025 / Kineteck Solutions / Alysammy has officially rebranded as Kineteck, marking a pivotal moment in the company’s evolution.

Five Tactics For Building A Proactive Brand Safety Strategy

Modern programmatic platforms feature various capabilities aimed at maximizing brand safety. However, apart from analyzing ...
Forbes

Without Brand Strategy, Marketing Flops—Here's How To Flip The Script

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.
MM&M

GE HealthCare’s branding strategy emphasizes customer needs and patient outcomes

GE HealthCare and Interbrand unveiled the spinoff’s long-awaited brand strategy Monday morning. The $35 billion unit, which is GE’s first public spinoff and has been trading on the Nasdaq since ...
Hosted on MSN

Human Relations Framework Offers New Perspective on Brand Strategy

Marketing experts are increasingly turning to human relations theory as a framework for understanding and developing brand strategies. This approach, which views the relationship between brands and ...
Glide Magazine

Building a Multi-Brand Strategy: How to Scale Your iGaming Portfolio

Being a multi-billion-dollar industry, iGaming grows exponentially as there are plenty of businesses ready to take their ...
Oren John on MSN

The rise and fall of Supreme (brand strategy case study)

Explore the brand strategy behind Supreme's evolution from a skateboarding brand to a luxury icon. Learn about their art ...
Fast Company

10 key brand strategies to build an affiliate or ambassador program

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...
Business Insider

Choosing A Platform-Specific Social Media Content Strategy And Making It Work

Many brands and businesses try a scattershot approach at social media. They try to be everywhere. They spread their efforts too thin. They also apply a one-size-fits-all approach. Whether it's ...

Kineteck Unveils New Branding for Ecommerce Success

A Strategic Shift Sheridan, United States – December 3, 2025 / Kineteck Solutions / In a significant development, Alysammy has officially rebranded itself as Kineteck, marking an important milestone ...
Inc

Behind the Brand: ‘This Is Strategy’ by Seth Godin

Seth Godin. Photos: Getty Images. Few names carry the weight of Seth Godin‘s when it comes to modern marketing. Few names get as much of my personal respect and admiration for their work and ...