For years, customer relationship management (CRM) in law firms has often been viewed as a glorified Rolodex — a necessary but often underutilized system primarily seen as a data repository. With the ...

Working with a customer relationship management (CRM) tool is the fastest way to develop a custom strategy for any business. In the past, CRMs were always considered tools for sales. However, today, ...

ISM, Inc. President Barton Goldenberg breaks down the mix of people, process, and technology in a sound long-term customer engagement strategy in this clip from CRM evolution 2018. Barton Goldenberg: ...

In my last article, I provided an overview of social CRM and walked through a core use case -- customer service (see How Social CRM Improves the Customer Service Lifecycle). In this post, I want to ...

Michelle Feinstein details how wealth firms transform CRM systems from basic records into AI-powered hubs that boost ...

Headlines abound with news of CRM application failures--with failure rates as high as 80% being reported. At the same time, technology application providers continue to sell CRM as the ultimate ...

Posted: May 24, 2025 | Last updated: May 24, 2025 Have you ever wondered what the customer relationship management process is? Ever heard CRM and wondered what it meant? Well here we go through what ...

Winning contracts and growing your business with government stakeholders requires a well-structured approach to managing critical data and relationships while streamlining workflows and aligning ...

The MarketWatch News Department was not involved in the creation of this content. Optrua has helped Rockton Software, a long-standing Microsoft Dynamics ISV, modernize its CRM strategy--unlocking real ...

DULLES, Va., July 30, 2025 /PRNewswire/ -- Unanet, the leading provider of project-based enterprise resource planning (ERP) and customer relationship management (CRM) for the architecture, engineering ...