Let's say you want to learn how a group will vote in an election. You face a classic decision of gathering qualitative vs. quantitative data. With one method, you can ask voters open-ended questions ...

This course is available on the MPhil/PhD in Sociology, MSc in Economy and Society, MSc in Inequalities and Social Science, MSc in Political Sociology and MSc in Sociology. This course is available ...

Experts acknowledge that communication projects would benefit from the use of open-ended interviews, focus groups, surveys, trials of behaviors, observation, and other research techniques to identify ...

Research methods are continually advancing, and the Covid-19 pandemic once again demonstrated the ingenuity and adaptability ...

Background: Systematic reviews have, in the past, focused on quantitative studies and clinical effectiveness, while excluding qualitative evidence. Qualitative research can inform evidence-based ...

Gain comprehensive training in the whole process of research conceptualisation, design and operationalisation. Develop a thorough theoretical and practical grounding in the variety of qualitative and ...

Innovative technologies of the Fourth Industrial Revolution (4IR) are transforming and modernizing the way data is generated, collected, and analyzed across different industries and fields of study. 1 ...

You want to make the best strategic business decisions you can. Targeted research helps provide the right data to do that. There are two ways to approach business research: the quantitative approach ...