Thorough research is the key to winning enterprise tech clients. Understanding decision-makers, pain points and risks helps ...

The UAE-based digital marketing firm unveils the expansion of its data-driven solutions to clients across Europe, Asia, and ...

In an era when marketing is becoming increasingly automated, it is the human factor — the ability to feel the audience, see ...

MarketDing.ai officially announced the launch of its new AI-powered marketing technology designed to help businesses get more leads, build stronger online visibility, and grow with more clarity and ...

Chief marketing officer, Alexandra Morehouse, shares how the health system utilizes technology in its at-scale, consumer-first marketing strategy. Consumers know what they want. And if you listen, ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

Privacy is the number one most important technology, topic, or space for marketing in 2022, according to almost 500 CMOs and other marketing leaders. Also significant ...

The amount of data we create each day is astronomical. According to the World Economic Forum, the digital universe will likely reach 44 zettabytes in 2020. That is 40 times more bytes than there are ...

What brands do you think of first in marketing technology categories? Tell us! Take Marketing Land’s brief Marketing Technology Brand Survey and you could win an iPad Air or other great prizes! The ...

3-D virtual tours, chat bots, omni-channel marketing technology and interactive sight maps came into their own in 2020 and are being applied even more in 2021. Morgan Porter, digital marketing ...

Bravo to anyone brave enough to make marketing predictions during the unpredictable days and months of the last few years. Let's see how they did. Our executive team recently met for lunch in ...

Marketing leadership is failing many of today’s technology brands. Or rather, it’s a lack of marketing leadership that is failing tech brands. Understanding how and why this is happening requires ...