Soft pretzel chain Auntie Anne?s is running point-of-sale-based mobile promotions to enhance brand engagement, as well as increase consumer purchase frequency. The company is working with Sparkfly on ...

Coca-Cola, Home Depot and Guess are among the brands to be reckoned with in mobile advertising, leveraging a mix of native experiences, social sharing and greater interactivity to boost consumer ...

Advertising and sales promotions are two of the key components of a business, but they are distinct concepts that people often misunderstand. Advertising promotions are done to build brand image, and ...

Mobile apps now represent a market of more than €17,5 billion Euro, according to the last report by European Commission, ‘Sizing EU App Economy’. The sector remains one of the fields with the highest ...

Promotions is the part of marketing that specifically involves communicating company or product information to targeted customers. This is a key component of the broader marketing system. Different ...

Key legal issues for companies to consider when advertising on social media or running a contest, sweepstakes, or other promotion through social media platforms, including guidance on preventing ...

Advertising and Promotion are tactics used to reach and influence the market. But they typically have different objectives and roles in the marketing mix. Understanding these different objectives ...

The NCAA national men’s and women’s basketball tournaments will begin on March 12, 2023 and end with the national championships in early April. Broadcast stations often conduct promotions tied to ...