Netflix to acquire Warner Bros. in $83 billion deal
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The Netflix deal, should it close, would represent a major shift in the streaming landscape. Netflix would bolster its position as the streaming leader, while also eliminating a competitor and keeping valuable intellectual property (IP) away from its competitors.
Assuming Netflix finalizes its acquisition of Warner Bros., the company may already have a firm plan in place for releasing WB's movies in theaters.
Good morning. There’s a lot of debate over last week’s surprise announcement that Netflix struck an $83 billion deal to acquire Warner Bros. Discovery. President Donald Trump said Sunday that their combined market share “could be a problem,” and the deal will face international scrutiny, too. Some takeaways so far:
As competing streaming services emerged, one way Netflix worked to differentiate itself was by developing proprietary content. Instead of relying on acquiring the streaming rights to media owned by companies like Disney, Paramount Skydance, or Comcast 's Universal, it kept subscribers on the site with its own movies and television shows.
Netflix Inc. said on Dec 5, it has reached a definitive agreement to acquire Warner Bros. from Warner Bros. Discovery Inc.
Still, if the Netflix-Warner Bros. deal completes, it will likely increase the valuation of other lagging streaming services due to increased scarcity of valuable content and subscribers. This is due to competitive limits that restrict the Big Three from getting bigger, making the combination of smaller streaming services more valuable.
On most TVs, you'll now need to use the official Netflix app to watch the streaming service. Netflix no longer supports casting its shows and movies from phones to TVs for most subscribers. Instead, people will need to use the official Netflix smart TV app or connect devices directly to watch the streaming service on their TVs.