If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give you the ...

Gina Baker is an experienced content strategist, SEO enthusiast, editor, and writer focused on empowering and educating agents and brokers. Before joining HousingWire, she was the site lead at The ...

Content marketing helps build brand awareness, allows leading real estate agents to establish their authority within the sector, and generates leads. Real estate agents depend on powerful marketing ...

Demetrios Salpoglou is the CEO of BostonPads.com, an info-tech services company providing advanced resources to real estate companies. The real estate industry has undergone turbulent changes over the ...

The days of expensive direct mail, radio and TV campaigns are coming to an end, and more and more real estate agents are turning to digital marketing to acquire new clients and sell more homes. As the ...

Follow these insights and actionable tips for leveraging PR to enhance the reputation and visibility of your real estate brands. Public relations helps real estate agents establish customer ...

Real-estate agents increasingly are marketing their listings—and themselves—in short, often low-production videos that can be made and viewed easily on mobile devices. Property tours have become ...

They’re closing deals, they’re driven to “sell, sell, sell” in an ultra competitive markets. So how do real estate agents do it? The short answer: Work, work, work. The long answer: Below, where ...

One of the first and most important decisions most people make when selling a house is selecting a real estate agent. The real estate agent is the sellers’ representative, helping them navigate a ...