When making one, keep it short and to the point. Most experts agree that videos between 60 and 90 seconds work best for ...

Student Affairs practitioners are always asking me to showcase student affairs units that are using social media. They want to see those who are "doing it best." During a webinar that I recently ...

“Social media” as a phrase has almost become blasé even though it’s literally just a few years old. As an idea, it has only recently been introduced to the world, though as an entity it has existed ...

(Ad) As long as politics has existed, people running for office have looked for the most effective ways to connect with their potential voters - to share their ideas, build a personal connection, and ...

Whether a brand is most vocal on Twitter, TikTok, Facebook, YouTube, Instagram or another social media platform depends on where its audience is. Those brands that hook into the right one often find ...

Uncover the differences between organic vs. paid social media and how to create an effective strategy that aligns both types of social media. In the ever-changing social media landscape, many ...

Given the explosion of social media, and especially platforms that support short, entertaining, and variably informative video clips—posted by an array of influencers ranging from conscientious ...

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, ...

Social media can affect all types of relationships in both positive and negative ways. It can help people stay connected, but it may also lead to lower-quality in-person time. People can use social ...