As companies struggle to find the funding for new business ventures, it's imperative that customer relationship management (CRM) initiatives show a definitive return on investment (ROI) to succeed, ...
GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by John Cook on Dec 19, 2013 at 7:59 am ...
In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. That was actually an average of a dozen analyst reports. The numbers ranged from 18% ...
Recent interviews with more than 100 early adopters of social business practices (i.e., social CRM, Enterprise 2.0, and social media marketing) revealed the five phases of maturity. Let’s trace these ...
Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. When you use a project management system, your teams are able to ...
Frustrated by high costs and dubious payoffs, managers that used the first customer-relationship management (CRM) systems came to view them as overhyped IT investments. Accordingly, CRM spending ...
SCOTTSDALE, Ariz. — Back in the pre-World War II era, store owners had ready means of gaining detailed knowledge of their customers and their buying habits. Although the growth of mass marketing and ...
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